On April 19, 2017, the biennial Auto Shanghai kicked off. By forming a lineup with its member units (e.g., BAIC MOTOR, Changhe Automobile, BAIC BJEV, BAIC Foton, BAIC Yinxiang and BGAC), BAIC Group and its J&V brands like Beijing Benz Automotive, Beijing Hyundai Motor and Fujian Benz made their appearance in Exhibition Hall 4.1 of National Exhibition and Convention Center (Shanghai) to demonstrate BAIC’s development and design of complete vehicles, parts core power system, new materials and technologies in a centralized manner as well as to fully show BAIC Group’s new achievements made in transformation into a manufacturing service and innovative enterprise.

New path to the future

On the first day of the auto show, BAIC Group grandly unveiled new Senova D50, a brand-new A-class family sedan which is integrated with sport, fashion, elegance, technology and intelligence and show users BAIC own brand’s new image and connotation with good appearance, comfort, technologies and security. That is not only an important product upgrade, but also an epitome for BAIC Group to press ahead with enterprise transformation.

By making a transformation to meet future challenges, BAIC Group proposed the strategy of “transformation from a traditional manufacturing enterprise into a service-oriented and innovative enterprise”. After two years of exploration and practice, BAIC Group has made definite the transformation path of “differentiation, electrification, intelligentization, internationalization, servitization and network connection”.

With BAIC-specific BJ off-road vehicles as the representative, BAIC stands out from homogeneous competition by its “differentiated” product strategy and aims to build a “differentiated” own brand system by its dual-brand strategy driven by both BAIC MOTOR and Changhe Automobile.

BAIC has taken the lead in new-energy automobile industry and continues to maintain its leading position in the industry. Pure electric vehicle EX400L has an endurance mileage of over 400km, EC180 leads pure electric vehicles into a “national era” and high-end brand ARCFOX defines new concept of pure electric vehicles with fashion and personality…According to the “electrification” transformation path, BAIC Group’s business sectors of complete vehicles are actively carrying out development and application of electrification technology of the complete vehicles.

Currently, intelligent configurations such as intelligent auxiliary driving, intelligent voice and man-machine connection are widely employed in BAIC’s models in mass production. In the show, an intelligent cockpit integrated with BAIC’s intelligent technology appeared at BAIC Group’ Booth, providing audiences with a more intuitive experience. According to BAIC’s “NOVA-PLS” intelligent strategic development planning, BAIC, through development of intelligent technologies in the future, will expedite updating and upgrading of products to make them reach Level 3 automatic driving with conditions and even to Level 4 manless driving.

During its “international” process, BAIC Group insists on combination of “introduction” and “going global”. So far, BAIC, focusing on regional markets like South Africa and Mexico, has made arrangements in 47 countries in the world.

In line with the “service-oriented” transformation path, BAIC has made great efforts to develop automobile service industry, thus creating whole-industry chain advantages in such sectors as auto parts and post-market.

With “network connection” thinking to promote management upgrading, BAIC has re-structured whole value chain and business chain from R&D, production and services to establish connection of value chain within the enterprise and the enterprise’s connection with external partners as well as consumers and society.