New power ensures the future

One highlight at BAIC Group’s booth attracted wide attention: BGAC’s AW119 helicopter, Xiaoqinglong drone, Skyeye Project drone and P750 airplane model have formed an air fleet at the booth, providing a surprise of exhibiting real planes at a world-class auto show.

BAIC Group is the first auto group engaged in both automobile and general aviation industries in China. In addition to positioning itself as a carmaker, BAIC strives to be a provider of integrated traffic plans.

In February this year, BGAC joined hands with Air France-KLM Group to establish Aircraft maintenance & engineering company to make inroads into aviation services, marking a strategic step towards whole-industry chain of aviation.

In March, BAIC initiated and established “Anpeng·China New-energy Automotive Industry Development Fund” with capital scale of RMB 10 billion which will become BAIC’s strong backing in building innovation chain, perfecting industrial chain, forming market chain and optimizing service chain as well as a powerful lever for cross-border integration and innovative development.

In April, BAIC Group set up BAIC Mobility Co., Ltd. focusing on an ecological closed loop of “people, cars, roads, networks and business”, providing first-ever travel services of “green travel, smart travel and happy travel”. Meanwhile, BAIC’s shared new- energy automobiles will be launched within the year.

New economy opens up unlimited market space. These new industrial layouts will not only become BAIC’s new economic growth, but also inject lasting power for its transformation development in the future.

New brand positioning prevails in future

This year, BAIC Group for the first time unveiled its social responsibility report in the auto show, detailing BAIC Group’s practical actions in fulfilling social responsibility of enterprises and hoping to convey BAIC’s cultural concept and brand value to the general public with the help of the Internet and mobile Internet.

With the tendency of consumption upgrade, competition between brands will become the new opportunity and challenge in the future. Building of brand culture is becoming a new topic in the automotive industry. Faced with such a new topic, BAIC Group Chairman Xu Heyi made a clear conclusion: “the future competition lies in culture. “

BAIC craftmanship of “tenacity, persistence, concentration and perfection” is core connotation of BAIC brand as well as the spirit and philosophy that 130,000 BAIC people have always adhered to. By manufacturing brand-new products with both practical and aesthetic value, BAIC improves product quality, provides user- friendly services, upgrades customer experience, boosts corporate strength and cultural connotation as well as promotes corporate image.

BAIC, through all-round upgrading, strives to create an open, inclusive and innovative development environment. In addition, by cultivating cultural genes to foster BAIC’s brand temperament, and promoting credibility culture to build “quality BAIC”, BAIC Group has enhanced product and service quality and set up brand image, realizing resonation with customers in quality, taste and character.

In Auto Shanghai 2017, BAIC Group led audiences to embrace next era of technology by virtue of its technical, cultural and futuristic exhibition. BAIC Group Chairman Xu Heyi said: “Yesterday is today’s memory and tomorrow is today’s dream. At this moment, the world is waiting for the kickoff of a new era, a new epoch where there is enormous energy for leaping development. BAIC people will be full of triumphalism and have a head start by making innovations! “